3 Month ago I wrote how you may be loosing your mobile traffic to Google AMP pages, that got some attention. AMP stands for Accelerate Mobile Pages – and it’s a roughly year old project from Google that aims to optimize mobile browsing experience by providing a free cache/CDN layer, as well as a subset … Read more
Two weeks ago I wrote a blog post with a controversial title Google may be stealing your mobile traffic, where I outlined some criticism of Accelerated Mobile Pages (AMP) project. Shortly after Paul Bakaus (a developer advocate for AMP project) invited me to join him and Malte Ubl (product manager for AMP project) for lunch … Read more
Update 10/17/2016 6:30pm: You can read a response from the tech lead of the AMP Project for Google, in the comment area. Update 11/01/2016 10:40pm: After learning more about AMP, it became clear that the original title was inaccurate. A better title would have been You may be losing Your Mobile Traffic. Update 11/03/2016 10:30pm: … Read more